Evolving a Brand to Drive Incremental Revenue
Zannel was a high-flying start up that competed against Twitter with a product that enabled quick, visual, updates from your mobile phone. At the time, Twitter did not support photo and video as a integral part of your post to Twitter. Zannel did, giving it a significant advantage, particularly in the youth market.
Open Marketing helped Zannel carve out a strategy to go after additional media partners and high-end bloggers and developed the content it needed to support these activities.
The company successfully signed CAA as a high-end partner and brought on additional advertising and media partners as a direct result of this work.