Design Blog turns into Design Business
Remodelista quickly became the leading blog for architecture and interior design resources focusing on the everyday consumer.As readership began to hit high levels, Remodelista came to us with two big hurdles to overcome. How do they create a design directory to build revenue beyond affiliate marketing and how does Remodelista better assess user demographics beyond google analytics.
Mapping the information architecture and programming requirements necessary to build a directory was easy. Gauging audience demographics through intake forms on promotional campaigns allowed Remodelista to better understand how much of their audience were members of the design trade, homeowners currently taking on a project or just a regular person who happens to love design.