BREAKING INTO UNTAPPED MARKETS
Punta Sayulita is one of the hottest new private residential communities north of Puerto Vallarta and includes custom furnished homes and homesite development opportunities. Having heard of us through de Reus Architects, Contact Development Group turned to Open Marketing for help with brand reach, positioning, and lead generation for wealthy clientele looking for a second or third destination homes. By joining forces to promote Mark de Reus’s Tropical Experience book, we were able to bring Punta Sayulita as an event sponsor for Gentry Magazines Top 50 Philanthropist event. Just like content marketing, we helped the client secure affordable advertising rates, positioning and event visibility.
Before the event ended, Punta Sayulita had received leads and interest from attendees. Lead generation still occurs from the buzz surrounding the event, including mention of Gentry Magazine within online sales forms. As part of our advertising and media buying negotiations, Punta Sayulita continues to receive editorial coverage in Gentry Magazine.