Digital Tell-A-Friend Program

Gen110 sells pre-paid electrical contracts that save its customers money. Only about 1 out of 10 of the customers it calls upon are qualified, either because they do not spend enough on electricity or because their home is not situated or suitable to put an electricity plant on its roof.

For that reason, the company wanted to determine if a Tell-A-Friend program was worth its while.

We fielded a test program for the company in late 2011 while it still operated under the name “Solmentum”.


Sorry. Results of this program are confidential. What we can tell you is about what we delivered for the client.

  • Lead Nurturing Campaign delivered over email
  • Direct mailing delivered via regular mail
  • Landing page
  • Custom database / form to collect referrals
  • Incentive and other programmatic recommendations
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