Marcia Kadanoff

Prediction 2014 #9 and #10

Part 5 of our 5-Part Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #9 – The end of cookies as we know them “The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track ...
predictions-7and8

Predicting 2014 #7 and #8

Part 4 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #7 – CMO Dashboards Get Real 2014 is the year that many marketing leaders decide that a CMO Dashboard is not a nice to have but essential. Collaboration with IT to ...
predictions-5and6

Predicting 2014 #5 and 6

Part 3 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #5 – New Forms of Lead Nurturing Pop Up In 2013, we saw retargeting emerge as a form of lead nurturing. With retargeting, the advertiser drops a cookie on the ...
predictions-3and4

Predicting 2014 #3 and 4

Second in a Series Trend #3 – Responsive Design Becomes De Rigor Responsive design is a technique where you take your website, landing pages, emailings, and campaign/microsites and code them up in such a way that one code base can deliver optimal ...
predictions-1-2

Predicting 2014 1 and 2

As we start to contemplate 2014, its time to look at your marketing plan with fresh eyes. Here is the first of 2 out of 10 predictions about the trends that will impact on marketing leaders as you start to adjust your plans – and more importantly – your ...