Marcia Kadanoff

ROI marketing

Demand Planning

Insert marketing and the voice of the customer into the new product development process Companies that build a disciplined process for ROI Marketing and invest in systems to optimize the MarketMix have a considerable advantage over their peers.  A ...

Campaign Effectiveness

Figure out what really works to accelerate growth in revenue and profits ROI Marketing provides a set of tools for decision making around which specific marketing programs merit funding.  Where ROI Marketing leaves off is where Campaign Effectiveness ...