Mobile Content Marketing

Three Ways Responsive Design Can Go Wrong

In case you can’t already tell, we are big advocates of responsive design for your web site. But we do understand that responsive design is no easy task. I mean, we built (and continue to build) a whole product designed to help people complete such a feat. Regardless of whether or not you have access […]

Is Your Website Built For The ‘Three Screens’?

Investing in a website that is optimized for tablet, smartphone, and “traditional” computers (PC, Mac) is a business decision that many B2B marketers are neglecting to a fault. Whether it is the high costs associated with such project or lack of interest, many B2B marketers are simply choosing to miss out on lead generation opportunities […]

Mobile Content Marketing Weekly Round-Up: Samsung & Apple Neck-and-Neck, Does Context Trump Content in Mobile, and More

Galaxy S III and iPhone 5 Web Usage Running Neck-and-Neck in North America Has Apple finally met its match in Samsung? Does this tie in data usage from the latest Samsung device signal that Apple is losing its edge in user experience? Read All About Samsung & Apple’s Battle Does Context Always Trump Content In […]

Mobile Content Marketing Weekly Round-Up: Google Revamps AdWords, The 10 Most Innovative Mobile Companies, and More

Google’s New AdWords is Mobile; CPC Rates to Spike With the launch of Google’s new AdWords, the tech juggernaut is unifying the desktop, tablet and smartphone platforms to streamline campaign management and ultimately increase cost-per-click rates in their mobile offering. Read More About Google’s Revamped AdWords Fast Company: Top 10 Most Innovative Mobile Companies While […]

Mobile Marketing Weekly Round-Up: Facebook’s Mobile First Strategy, Apple Beats Samsung Again, and More

Facebook Pushes Forward On Mobile First Strategy With 23% of their revenue coming from mobile advertising and daily mobile users outnumbering Web for the first time, Facebook will undoubtedly continue to focus on mobile. As Chantal Tode stated in Mobile Marketer Daily, “Since mobile users are typically in a different mindset than desktop users, it […]

Mobile Marketing Weekly Round-Up: What Matters in Mobile Content Marketing

Retail to Spend $55 Billion Annually on Mobile Marketing by 2015 Retailers Must Optimize their Sites for Mobile Browsing, Registration & Payment A new report published by Juniper research estimates that retailers will spend $55 billion annually by 2015. The report, Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017 notes that mobile […]

5 Quick Trends in Content Marketing for 2013

2012 was quite a year for content marketing. Increasingly we and other thought leaders in the industry are looking back on 2012 as the year content marketing started moving into the mainstream. For evidence, you need look no farther than these three articles – from the mainstream press – that discuss content marketing: So what […]

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