Marcia Kadanoff

Misc

Marketing Analytics

Where is Marketing Measurement Headed? White Paper by Jim Nail of the Forrester Group, January 2005 Untangling options for customer analytics Brief article from Forrester Research that talks about the various types of vendor offerings in the analytics space.

Best practice companies

Test and Learn at IBM Article from Fast Company, March 2005 that discusses how IBM is using test-and-learn as a strategy to explore potential new markets GE gets serious about marketing Thanks to the “Immelt Revolution”; new CEO Jeff Immelt is ...

Portal

CEO Express Business oriented portal. Straightforward interface. Relevant links. Premium content available to paid members. Otherwise free. Many Worlds A relevance engine with links to many strategic articles on product innovation and business strategy. ...

A glimpse of the future

The World Future Society has dusted off its crystal ball and made some thought-provoking forecasts of what the future may bring. The aging boomer population will demand increased medical attention, spawning more jobs in biotech, pharmacology, radiology, ...

Self-Service Nation

For years we’ve pumped our own gas and bagged our own groceries, but now we’re checking ourselves in at the airport and pretty soon we’ll be doing the same at our hotel. Analysts say currently one-third of all “service ...

Not your father’s prefab

Prefabricated homes often conjure up images of the Lazy Daze mobile home park, but a push for green construction at reasonable cost is fueling the resurgence of the high-end prefab. The market hasn’t been this hot since companies like Sears ...

Ten trends to watch in 2006

Our interpretation of 10 Trends pointed out by McKinsey and Co. To learn more about these trends you need to register at the McKinsey site.  Registration is free. 1. Centers of excellence emerge … with entire regions of the globe will become ...

Yikes!  Postal Rate Hike

It’s official: Postal rates will increase 5.4%, effective Jan. 8. The governors of the U.S. Postal Service agreed on Nov. 14 to officially accept the Postal Rate Commission’s Nov. 1 recommended increases. Though this increase is the first ...