Misc

Moving to Portland, OR on June 1

Some news. We are moving to Portland June 1st. Our reasons for this were many but included a wish to slow down (a bit), travel (well that’s not happening), and participate in new adventures (some of which can still happen!). There is a strong maker community there as well as a fledgling startup ecosystem for […]

2015 City Innovate Summit

Changing the World One City at a Time I’m working pro bono as the CMO to the City Innovation Foundation. The foundation’s flagship event is the City Innovate Summit, being held in San Francisco on June 17-18.  You can register as my guest by following this link. This conference brings together the top cities, mayors, technologists, and change […]

California Home + Design Goes Digital…Almost

If you’re a designer or architect, being published in print always meant greater visibility for prospects to discover your work and thus hire you. So what has changed? Well, a lot. California Home + Design is one of the leading consumer and trade magazines that focuses on California designers, properties, products and design trends. In […]

Should You Spend More on Houzz?

A couple of years ago when Houzz first launched, it was the perfect inbound marketing tool (will be discussed more later) to help designers drive leads by sharing digital content online. As Houzz grew as a direct channel between designers and potential clients, it also provided a platform to designers to be discovered by the […]

Your Firm Won a Design Award – Now What?

It seems that in the design trade, there is no shortage of awards to go around. Our clients are constantly notifying us of upcoming design trade award ceremonies and call for submissions from industry publications or organizations that may or may not be worth pushing forward. Recently the ASID Northern California Awards were featured in […]

4 Reasons Why Architects and Designers Should Blog

Regardless of the size of your firm or industry focus, your company should be blogging at least once a month. Ideally, we recommend clients blog once a week but we understand that the process of creating a blog with original content can seem daunting. At the end of the day, the fact of the matter is […]

Pitching Media: From Print to Web

As part of their annual Architecture in the City program, the AIA San Francisco hosted a panel of editors from Sunset Magazine, Fast Company, and San Francisco Magazine to discuss the topic of “Design in the Media.”  Below is a quick summary of  the panel and tips from each contributor. The story is more important than […]

Where Architects Fall Short on Website Design [INFOGRAPHIC]

The “overnight millionaire” phenomenon is no more present than in the Bay Area, particular in Silicon Valley where the tale is as old as Facebook’s IPO. With such high concentration of wealth in the locale, Northern California Architects have sought to capture this audience by investing in developing “extraordinary” websites—or so they believe. After breaking […]

Are Online Design Directories Effective for Luxury Brands?

Are online design directories effective for luxury brands? This question was recently asked in a LinkedIn group forum.  I was amazed at the lack of understanding of how niche directories benefit design firms, luxury or not. Yes, maintaining your design directory profiles can be additional work and sometimes have costs associated with membership, but it […]

Houzz and ‘The Empowered Consumer’

Houzz has evolved over the years and has become a wonderful resource for consumers to not only discover inspirational design content, but to find architects, designers and products to help bring their next home project to reality. More impressively, Houzz has become a credible technology company that has built the largest designer image driven database […]

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