Marketing Models

Native Advertising: The Good, The Bad, and The Ugly

Actually, the news is not all bad. First lets define what native advertising is. Native advertising is defined as advertising that appears to be native to the media that spawned it. Banner ads are not native to websites – they are intended to interrupt the flow of your interaction with that website. Mashable ran a […]

You will control 25% of entertainment by the year 2012

Nokia’s latest study, ‘A Glimpse of the Next Episode’, predicts that within five years a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups. Trend-setting consumers from 17 countries were asked about their digital behaviors and lifestyles. Nokia also used information gathered from […]

New marketing models inspired by open-source software

There are at least 5 new models that have emerged, phoenix-like, from the chaos soup that is swirling about on Madison Avenue and other places where white men* worry about the money they are making on advertising: Active Listening Using blogs, wikis, and customer forums to facilitate customer as they interact with each other; listening […]

Is Apple gearing up to become an MVNO?

Apple Computer is poised to launch its own MVNO service by acquiring wholesale capacity from Cingular Wireless, according to a note by UBS AG telecom analyst Benjamin Reitzes, who speculates the company would then sell its much-rumored iPhone music player/networked handset across its 174 retail outlets. “Apple is embarking on another chapter in multiplying its […]

Yahoo’s recent reorg. Will it help or hurt them in mobile?

Yahoo late yesterday confirmed a much-rumored corporate restructuring that will effectively split the Internet giant into three operating groups, among them the Audience Group, which according to a press release will focus in part on “open[ing] more opportunities for users to take advantage of Yahoo tools and services off network and through mobile and digital […]

Duh. Compelling Content Drives Advertising Dollars

Recently, Yahoo announced that it’s sales in Q4 were going soft and reduced revenue and profit guidance for the year. The internet advertising category that Yahoo competes in had been growing by leaps and bounds. Thus, Yahoo’s announcement ended up punishing its stock and the sector in general. A lot has been written about what’s […]

Low prices = More customers?  Not always

Sometimes companies lower prices as a competitive reaction. But in other situations, companies cut prices voluntarily, with no prompting from competitors and little from their customers either. They believe that lower prices will revive their customers’ wavering devotion and ultimately make the company better off. But resist that idea, says marketing consultant Hermann Simon. Proactive […]

Scroll to top