Marketing Automation

How to evaluate next generation marketing automation solutions

I recently left Bislr (now called Autopilot HQ), where I served as CMO. Inquiring minds are asking me what to look for in a “modern” marketing automation solution, now that I can be objective post Bislr. According to Gleanster (September 2013), the respected marketing research firm, there are 10 things to consider when evaluating next-generation […]

True Confessions from a David Raab Groupie

I have a confession to make. I’ve been following the writing of David Raab, author of the Customer Experience Matrix blog since the late1990s. At the time, David was one of the few analysts covering marketing analytics, a topic that has always fascinated me. For those of you who don’t know David, he is the […]

Thank You Pages in Response to Landing Pages are a Changing

Montenate is a company (not our client) that we follow as a best practice company, one that is leading the way in inbound marketing. Recently we signed up for a webinar on Trends in Mobile. The webinar thank you page caught our eye because it is representative of a new trend in thank you pages. […]

8 Ways Business to Business Lead Gen Campaigns Go Wrong

This data from Marketing Sherpa confirms what most we know to be an essential truth; the two top priorities for our clients are: generating leads converting qualified leads into paying customers This hasn’t changed from the “old” days when lead gen was synonymous with direct mail and trade shows. Today, most buyers start their journey […]

“IF CONTENT IS KING, CONTEXT IS GOD,” said Gary Vaynerchuk

Recently, Hubspot picked up on this copy line to define their newest product offering … Hubspot3 which adds contextual marketing + advanced personalization to this product, which we and our clients use to generate leads and nurture them until they are ready to buy – at which point we hand off the lead to sales […]

The difference between marketing automation and CRM

A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as part of their fundamental infrastructure. CRM solutions like Salesforce target sales and business development folks and the tasks that are important to them, especially how to input, manage, and track their leads. The unit […]

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