Marcia Kadanoff

Email Marketing / Lead Nurturing

ROI Marketing

How to build accountabilityCEOs and CFOs are demanding that marketing become accountable and are looking to ROI Marketing to link spending on marketing to financial outcomes.  ROI Marketing puts a dollar value on every program you field based on the ...

Does creative matter?

Evidence from the UK that personalization drive incremental response.  Management summary of a research report from Lloyd James Group plc.  As reported CRM Community: Over the last decade the direct mail industry has more than doubled in size ...

RSS Adoption Not Really Simple

The hype is shifting from search engine marketing to RSS, the trendy abbreviation for really simple syndication or rich site summary, depending on who’s doing the selling. But a new report from JupiterResearch claims RSS will not have a significant ...

On Differentiation

it takes a surprising amount of courage to build differentiation into products Sign hanging around the neck of a well dressed panhandler we spotted in downtown San Francisco: “Have Courage Will Differentiate for Six Figures” As a marketer, it ...

The importance of lifestage data

It doesn’t take a genius to figure out who your best customers are: They’re the ones who shop most frequently and spend the most, of course. But who are most likely to be the best customers next month? Will it be the same loyal group as last ...

RFM Analysis

Zoning and Cloning your Best Customers; Avoiding the Worst Before the bubble popped in April of 2000, all that mattered for a new economy company was to get big fast, which in turn meant acquiring customers at any cost. Well, Toto, we aren’t in ...