Marketo recently produced an infographic that talks about “the contentious state of content marketing” among B2B marketers. The data is pulled from the latest content marketing study conducted by MarketingProfs and the Content Marketing ...
I’m a happily married lady. Have been married to a terrific man for 25 years now. Which dates me. Speaking of dating. It occurred to me recently, that many business-to-business marketers don’t “get” how lead nurturing is a lot like ...
A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as part of their fundamental infrastructure. CRM solutions like Salesforce target sales and business development folks and the tasks ...
How to build accountabilityCEOs and CFOs are demanding that marketing become accountable and are looking to ROI Marketing to link spending on marketing to financial outcomes. ROI Marketing puts a dollar value on every program you field based on the ...
Evidence from the UK that personalization drive incremental response. Management summary of a research report from Lloyd James Group plc. As reported CRM Community: Over the last decade the direct mail industry has more than doubled in size ...
The hype is shifting from search engine marketing to RSS, the trendy abbreviation for really simple syndication or rich site summary, depending on who’s doing the selling. But a new report from JupiterResearch claims RSS will not have a significant ...
it takes a surprising amount of courage to build differentiation into products Sign hanging around the neck of a well dressed panhandler we spotted in downtown San Francisco: “Have Courage Will Differentiate for Six Figures” As a marketer, it ...
It doesn’t take a genius to figure out who your best customers are: They’re the ones who shop most frequently and spend the most, of course. But who are most likely to be the best customers next month? Will it be the same loyal group as last ...
Smart postal mailers carefully time their campaigns, taking both season and day of week into account. So should e-mailers, according to executives from UAL Loyalty Services. “The best days to reach businesspeople are Tuesdays through Thursdays, 11 a.m ...
Zoning and Cloning your Best Customers; Avoiding the Worst Before the bubble popped in April of 2000, all that mattered for a new economy company was to get big fast, which in turn meant acquiring customers at any cost. Well, Toto, we aren’t in ...