CMO

2015 City Innovate Summit

Changing the World One City at a Time I’m working pro bono as the CMO to the City Innovation Foundation. The foundation’s flagship event is the City Innovate Summit, being held in San Francisco on June 17-18.  You can register as my guest by following this link. This conference brings together the top cities, mayors, technologists, and change […]

Interim CMO Work for Kampyle

Last year, I spent 4 months working as Kampyle’s Interim CMO on a virtual basis.  Kampyle is based in Israel and is the first place to put little orange buttons that say “Give Feedback” on top of websites, thus originating the customer satisfaction category. Ori Soen, Kampyle’s new CEO, came to me with a request to help […]

Predicting 2014 #3 and 4

Second in a Series Trend #3 – Responsive Design Becomes De Rigor Responsive design is a technique where you take your website, landing pages, emailings, and campaign/microsites and code them up in such a way that one code base can deliver optimal experiences on smart phones, tablets, and traditional platforms like a laptop. Analysts estimate […]

True Confessions from a David Raab Groupie

I have a confession to make. I’ve been following the writing of David Raab, author of the Customer Experience Matrix blog since the late1990s. At the time, David was one of the few analysts covering marketing analytics, a topic that has always fascinated me. For those of you who don’t know David, he is the […]

Top 4 Concerns Keeping Your CMO Awake At Night

No, we didn’t have a night cap with your CMO. Recently, Korn/Ferry International, the world’s largest executive search firm released the findings of their inaugural Marketing Pulse Survey that polled 124 CMOs (Chief Marketing Officers) and marketing leaders from their database of top U.S. companies. The focus of the Korn/Ferry survey was to uncover the […]

What I’ve been up to lately

Source: Current TV Launching a new brand for my colleague Val Swisher over at Oak Hill Corporation. Val creates all sorts of content for technical companies such as EMC, Cisco, Paypal, VMware, and Whirlpool, among others. Her firm focuses on the stuff others seem to have forgotten: lowly tech docs, training curriculum and its delivery, […]

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