Marcia Kadanoff

CMO

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2015 City Innovate Summit

Changing the World One City at a Time I’m working pro bono as the CMO to the City Innovation Foundation. The foundation’s flagship event is the City Innovate Summit, being held in San Francisco on June 17-18.  You can register as my guest by ...
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Interim CMO Work for Kampyle

Last year, I spent 4 months working as Kampyle’s Interim CMO on a virtual basis.  Kampyle is based in Israel and is the first place to put little orange buttons that say “Give Feedback” on top of websites, thus originating the customer ...

Prediction 2014 #9 and #10

Part 5 of our 5-Part Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #9 – The end of cookies as we know them “The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track ...
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Predicting 2014 #7 and #8

Part 4 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #7 – CMO Dashboards Get Real 2014 is the year that many marketing leaders decide that a CMO Dashboard is not a nice to have but essential. Collaboration with IT to ...
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Predicting 2014 #5 and 6

Part 3 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional Trend #5 – New Forms of Lead Nurturing Pop Up In 2013, we saw retargeting emerge as a form of lead nurturing. With retargeting, the advertiser drops a cookie on the ...
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Predicting 2014 #3 and 4

Second in a Series Trend #3 – Responsive Design Becomes De Rigor Responsive design is a technique where you take your website, landing pages, emailings, and campaign/microsites and code them up in such a way that one code base can deliver optimal ...
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Predicting 2014 1 and 2

As we start to contemplate 2014, its time to look at your marketing plan with fresh eyes. Here is the first of 2 out of 10 predictions about the trends that will impact on marketing leaders as you start to adjust your plans – and more importantly – your ...

What I’ve been up to lately

Source: Current TV Launching a new brand for my colleague Val Swisher over at Oak Hill Corporation. Val creates all sorts of content for technical companies such as EMC, Cisco, Paypal, VMware, and Whirlpool, among others. Her firm focuses on the stuff ...