Business Models

Native Advertising: The Good, The Bad, and The Ugly

Actually, the news is not all bad. First lets define what native advertising is. Native advertising is defined as advertising that appears to be native to the media that spawned it. Banner ads are not native to websites – they are intended to interrupt the flow of your interaction with that website. Mashable ran a […]

Crowdsourcing used to fund and found a company

Launched just before the holidays, Los Angeles-based nvohk aims to create the first community-managed, environmentally conscious, surf-inspired clothing company. It is currently recruiting a minimum of 20,000 members (capped at 40,000), each of whom will contribute USD 50 in exchange for the chance to co-develop the nvohk brand. Members will make major business decisions including […]

OpenDNS a great company now in hypergrowth

OpenDNS is a great company with a somewhat geeky product that almost everyone can benefit from. DNS servers track user-friendly web names (like and how they correspond to hard to remember IP addresses (mine here at OpenMarketing is Kind of rolls off your tongue doesn’t it.) Every time you surf the web, a […]

The open business model and inside-out thinking

Henry Chesbrough, a strong proponent of “open innovation,” is touting a new concept: open business models. In his current book, “Open Business Models: How to Thrive in the New Innovation Landscape,” Chesbrough cites case studies from IBM and Procter & Gamble that illustrate how major corporations can successfully remake closed business models into more open […]

3 changes the rules … now if carriers in the US would only follow their lead

On December 1st, 3 UK commercially launched the X-Series mobile Internet service. Consumers will get cheap flat-rate Internet access and access to a number of preloaded applications on their phones that will connect to the Internet — including Skype, Yahoo!, and Windows Live Messenger. We think this is a good move because consumers get access […]

Design thinking meets business model

To attract more users to its Firefox browser, Mozilla’s business development team turned to Stanford University. Not the business school, but the Hasso Plattner Institute of Design. A B-school class would have focused on market size and used financial analysis to understand it. This D-school class used “design thinking” instead. They began with consumers and […]

Schrage Approves of the New Innovation Ecosystem

Well-known innovation and security expert Michael Schrage preaches that the innovation that matters is not what the innovator offers but what the customer adopts — and says that the best organizations are starting to use their customers as a source of innovative introspection. He explains: “The most valuable tools and technologies used internally to discover, […]

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