Marcia Kadanoff

Articles

Accountability

And its impact on the lifespace of the average CMO Splat! That sound you hear is another CMO hitting the dust. It’s September — the leaves become a brilliant, colorful mosaic, the air turns crisp and cool, and it’s hunting season for ...

Marketing through the Rapids

As the economy (finally) recovers, marketers ask “what now” Crocodiles slither from the banks into the river as they continue their risk-filled journey. He sarcastically points them out to her: “Waiting for their supper, Miss.” ...

On Differentiation

it takes a surprising amount of courage to build differentiation into products Sign hanging around the neck of a well dressed panhandler we spotted in downtown San Francisco: “Have Courage Will Differentiate for Six Figures” As a marketer, it ...

Customer Avoidance

The Lake Wobegon effect: Or how to avoid the customers you wish you didn’t have Garrison Keillor’s radio show, A Prarie Home Companion, originates from the mythical Minnesota town of Lake Wobegone, where “the women are strong, the men ...