Eons.com takes MySpace-style social networking to the Boomers and Matures crowds. The social networking site from the founder of Monster.com even includes a death alert, so members know when online buds have kicked the meatspace bucket. The site boasts all the functionality of kids’ networking sites, including the chance to blog, join groups and meet people. So what’s Eons got that MySpace doesn’t? A Longevity Calculator, obit alerts, a group dedicated to Walking and a daily jigsaw puzzle to keep mature brains booking. Take that, Tila Tequila! Eons says life begins at 50 and claims that 22% of its new members are between 60 and 70 years old (Eons.com 8.06).
Social networking can mean a lot of things, but it isn’t a fad. Online connectivity is a must-have for many consumers, whether Millennials, Xers, Boomers or beyond. Social networking is evolving beyond hooking up (now it’s about marketing, too!). Consumers seek online connections that land them jobs, find them stuff and keep them entertained as time marches cruelly forward.