In Seattle. The keynote speakers were very good as were the contributions from the 20-something application developers who obviously knew how to build applications that were engaging to their target audience. Below that the secondary sessions I could stand to attend were weak … mostly because they were very very tactical … focusing on things like how to build a better profile. I guess is this is because this is an issue for so many people and – in fact – many of the speakers were part of a cottage industry that has developed to help people and companies build better profile and fan pages on Facebook. This seems a bit unauthentic and is an anachronism that – I hope – will fade away over time as Facebook moves beyond its quirky UI to one that is streamlined, more discoverable, and easier to use.

Relevant Links
Web Community Forum site (show sponsor)
http://www.webcommunityforum.com/

Jeremiah Owyang’s keynote
http://webcommunityforum.com/2007/12/slides-from-jeremiah-owyangs-presentation/

and Jeremiah’s key takeaways
http://www.web-strategist.com/blog/2007/12/07/8-key-learnings-from-the-web-community-forum-two-days-of-facebook/

Lee Lorenzen Says Facebook is Worth $100 Billion–uh huh prove it. – Tris Hussey / blognation
http://ca.blognation.com/2007/12/06/lee-lorenzen-says-facebook-is-worth-100-billion-uh-huh-prove-it/

Zuckerberg Apologizes for the Mess that was Beacon Rollout – Nick ONeill / All Facebook (recomended)
http://www.allfacebook.com/2007/12/breaking-zuckerberg-apologizes-for-the-mess-that-was-beacon-rollout/

B2B Marketing – Facebook Tips and Tricks – Mari Smith / Why Facebook
http://whyfacebook.com/2007/12/07/b2b-marketing-facebook-tips-and-tricks/