Marketers grow Search Advertising Budgets

Marketers are spending significantly more on search advertising than they have in the past, according to a new survey of marketers and search agencies. JupiterResearch, an Internet research firm and division of JupiterKagan, New York, found that 40 percent of search marketers spent at least $500,000 on search in 2005, compared to 12 percent in 2004, in its