WalMart moves into high-end CE with celebrity branded private label
Quincy Jones branded stereo exclusively distributed through WalMart. Why this is important is that WalMart is suddenly worried about reaching high-end consumers. Apparently, low-end consumers are not spending at much at WalMart now that gas prices are going up. Even the everyday low prices that WalMart is famous for cannot get low-income customers to spend money they don’t have. Which is a problem with their business model as opposed to say, Target’s.
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