Personalizing creative … really works

Evidence from the UK that personalization drive incremental response.

Management summary of a research report from Lloyd James Group plc.

Over the last decade the direct mail industry has more than doubled in size and value, with expenditure up by over

Category
Misc

May 6, 2005

Written by Marcia Kadanoff

Marcia Kadanoff currently works as an advisor to The Maker City Project. Her interests are eclectic and include: photography and the arts, civic innovation, new models of economic development work from the bottoms up to build self sufficiency.