Early estimates from comScore Networks Inc. show ecommerce spending over the November and December holiday season is expected to exceed $15.8 billion, up 29 percent from the year-ago period. The market researcher said consumers spent $14.8 billion online between Nov. 1 and Dec. 26 versus $11.5 billion during the same weeks in 2003. Rising consumer confidence played a role in the last-minute surge in holiday spending online and offline.

DM News Jan 03 2005