Can Science Help You With Your Customers?
Ask Mike Haaf about the art-versus-science debate and he’ll side with science. He literally has a rocket scientist on his marketing team who helped to apply certain techniques to deepen Food Lion’s understanding of its customers. How did he do it?
To read more, follow this link to CMO Magazine. Sadly, CMO Magazine, an IDG Publication, has ceased publishing its print edition and is now available online only.