Best business books of 2004

According to Strategy + Business Magazine


Confronting Reality: Doing What Matters to Get Things Right by Larry Bossidy and Ram Charan


The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays

IT & Innovation

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability by Marco Iansiti and Roy Levien


Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value by Bill George


Back to the Drawing Board: Designing Corporate Boards for a Complex World by Colin B. Carter and Jay W. Lorsch

Change Management

Change Without Pain: How Managers Can Overcome Initiative Overload, Organizational Chaos, and Employee Burnout by Eric Abrahamson

The Bubble

Rational Exuberance: Silencing the Enemies of Growth and Why the Future Is Better Than You Think by Michael J. Mandel

Behavioral Economics

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“>The Company of Strangers: A Natural History of Economic Life by Paul Seabright

The New Consumer

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel

To read the complete essay in each category, use the links in the list above.

Best business books of 2004
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