In the US market over 200M mobile phones are sold each year. While the majority of the phones sold come with the ability to access the Internet, very few consumers bother to subscribe to the data service needed to access the “wireless web”. This problem is not going away, despite an explosion in all forms of mobile content. This is an issue for carriers and operators who have invested billions of dollars in 2.5, 3.0, and 4.0G networks and have yet to see a return on these investment dollars.

Analysts and pundits who almost never agree on anything agree on one thing. The industry continues to be plagued by a stunning lack of compelling content. The issue comes down to this. Will the killer app come from an entirely new archetype of content -or- from taking existing content and remastering it for the demands of the mobile phone.