I have a confession to make. I’ve been following the writing of David Raab, author of the Customer Experience Matrix blog since the late1990s. At the time, David was one of the few analysts covering marketing analytics, a topic that has always fascinated me. For those of you who don’t know David, he is the go to analyst for marketing automation and lead generation technologies. David has his own consulting / analytics firm and also is the person that Forrester, Gleanster, and others depend upon when they need to go in depth on the category. So I was thrilled to have an opportunity to talk with David recently about Bislr and our approach to marketing automation.
This resulted in an in-depth look at Bislr published on David’s blog.
Now if I could only meet Paul McCartney face-to-face.