Top online conversion rates as of April 2005
What follows are the top 10 conversion rates from Nielsen//Netratings from April 2005.

QVC marked the highest conversion rates out of approximately 117 online retailers, turning 16.3 percent of its site shoppers into purchasers. Lands’ End followed by converting 14.8 percent of its visitors into buyers, with Sportsman’s Guide ranking third by converting 13.5 percent. The average conversion rate is 4.9 percent among the top 100 retailers, as reported in the MegaView Online Retail service.

As reported on Conversion Chronicles.

Top 10 Online Retailers based on Conversion Rate – February 2005
Ecommerce Site Conversion Rate (%)
QVC 16.3
Lands’ End 14.8
sportsmansguide.com 13.5
FTD.com 13.4
llbean.com 13.4
Amazon 12.8
Coldwater Creek 12.7
eBay 12.3
Yahoo! Shopping 12.1
proflowers.com 11.8
Source: Nielsen//NetRatings MegaView Online Retail, April 2005