Mobile Marketing Weekly Round-Up: Facebook’s Mobile First Strategy, Apple Beats Samsung Again, and More
Facebook Pushes Forward On Mobile First Strategy
With 23% of their revenue coming from mobile advertising and daily mobile users outnumbering Web for the first time, Facebook will undoubtedly continue to focus on mobile. As Chantal Tode stated in Mobile Marketer Daily, “Since mobile users are typically in a different mindset than desktop users, it is key that marketers create different strategies, one way for marketers to ensure their mobile Facebook campaigns are effective is to create separate, unique mobile strategies.” See more of Chantal Tode’s take on Facebook’s mobile efforts in her latest video on YouTube.
Apple Beats Out Samsung in US Mobile Shipments in Q4, 2012
With the help of the iPhone 5 release, Apple shipped 17.7 million units in Q4, 2012 to swipe the lead from Samsung who shipped 16.8 million units during the same period, according to Strategy Analytics. However, Samsung still retains the overall US market share lead.
Is Responsive Design The Answer For Mobile Marketers?
Effectiveness in question as Marketing Goals Meet Consumer Experiences
The discussion of whether or not to program a Web site for view on tablet and mobile through responsive design versus building a native mobile app continues to heat up. According to Siteworx, consumers are now leaning towards Web site experiences over mobile apps at a rate of 2:1. If this trend continues, I would bet that shift from app development to responsive design in web sites will grow in 2013.
BlackBerry Z10: Too Little, Too Late?
With the release of the BlackBerry Z10 , RIM looks to “wow” with features that meet enterprise and consumer needs. BlackBerry Z10 includes a retooled app store with 70,000 third-party apps, an HTML5 browser to enable an improved content experience for users, a bevy of content from major Hollywood studios and even named Alicia Keys as its new global creative director.
Flurry Adds Free Crash and User Acquisition Analaytics
Flurry steps up product to meet market demand for better mobile analytics data
As demand rises for better analytics in the mobile marketplace, Flurry now includes free app crash and user acquisition analytics as part of its free service. The new analytics packages are now available through Flurry’s single SDK.
FTC Issues Broad Recommendations to Improve Mobile Privacy
Pushing guidelines focused on “clear disclosures” to consumers
The US Federal Trade Commission issued sweeping new recommendations calling for major industry players (wireless carriers, OEMs, app developers, ad networks, etc.) to focus on ensuring that consumers get “timely, easy-to-understand disclosures about what data they collect and how the data is used”… especially since “…mobile devices are typically personal to an individual, almost always on, and with the user. This can facilitate unprecedented amounts of data collection,” stated the FTC in a press release dated February 1, 2013.