Open Marketing

Open Marketing is the personal site of Marcia Kadanoff. She has been blogging here (more or less) since 2001.  Some of the content that appears here was created when Open Marketing was a content-marketing agency.  The agency closed in 2014 following its sale to Autopilot HQ (marketing automation).

Marcia Kadanoff is a social entrepreneur with over 20 years of experience. She serves as CEO of the Maker City Project, a social-impact consultancy creating new forms of civic innovation and economic opportunities within cities. As part of this work, she wrote the best selling book entitled: Maker City: A Practical Guide to Reinventing American Cities (2017).  She came to this work after serving as Chief Strategy Officer to City Innovate Foundation, which is working to modernize government by making new technologies more readily available.

Marcia has worked with nonprofits with very different earned-income models and budget levels including:

  • Tenderloin Neighborhood Development Corp. (TNDC), housing and supportive services for very low-income families and homeless individuals.
  • City Innovate Foundation, working to modernize government by making new technologies more readily available
  • Rebuilding Together*, home repairs completed by volunteer builders, enabling elderly people to age in place
  • SFCamerawork**, gallery provoking new ideas and work in the field of the photographic arts
  • About-Face**, turning education into advocacy for 13-18 year old girls
  • Diatribe, education and advocacy for people with diabetes

As a for-profit leader, she has 15 years of practical on-the-ground experience working to build and scale small businesses. She has served as CEO and CMO to venture-backed startups and founded, ran, and sold two successful marketing agencies: Open Marketing (content marketing) and Miller/Kadanoff (direct and interactive marketing). As part of her agency work, she built and optimized large content sites for Cisco and Knight Ridder, created the first ever internet advertising campaigns for Blue Shields and Wells Fargo Bank, built out email subscriber lists for Microsoft, and put in place technology infrastructure for startups and established businesses alike. The early days of her career were spent at The Clorox Company, Apple Computer, and Sun Microsystems.

Marcia was diagnosed with Type 2 diabetes in July 2017 and was able to reverse her diabetes in less than 45 days with the help of an LCHF (low carb, healthy fat) way of eating and exercise.  She is proud to call herself a person with diabetes #pwd.

Starting in June, 2020 Marcia relocated to Portland Oregon with her husband Rich Mironov, their “Westie” Celeste, and Olivia the wonder cat. She has a grown daughter named Sasha who lives in NY and works at Pfizer.

Marcia has an MBA from Stanford and a BA from Harvard in Psychology and Social Relations.

Marcia enjoys mentoring/coaching people early in their professional careers. She is a past member of the leadership of the Direct Marketing Association and served in a leadership role at the Committee of 200, a membership organization for the top-echelon women business leaders in the U.S.

You can find her at marcia [@]
and check out her complete bio at

*Former Member, Board of Directors
**Member, Board of Directors