Today, 93% of all buying cycles start with a search online. And of these, 88% of buyers will find you through organic search, the kind of search results that don’t require that you spend money on Google Adwords or the equivalent.
This makes it essential that you focus on making your website easy to find. SEO (search-engine optimization) is the process of improving the ability for people to find your website through search engines through organic search results, that is results that happen without you having to pay to place ads. It is broken into two major categories, on-page SEO and off-page SEO.
On-Page SEO is the process of placing your selected keywords in the most important places on your web pages so that major search engines knows what your website is about, and what keywords to rank you for.
Off-Page SEO is the process of link building and getting other sites on the Internet to link to your site. This process is essential as links create authority and represent your online reputation to the search engine. The more links you have from other high quality sites, the higher you will be ranked in major search engines. Links are your online reputation to the search engine.
- Conduct keyword research to ensure you are visible within search engines by people looking for your businesses product or service
- Improve your organic search rankings with On-Page Search Engine Optimization (SEO) ensuring all of your web pages have keywords in the most important places
- Work with you to build high quality inbound links to improve search engine rankings
- Undertake link analysis to understand current site links and report on how these are improving over time