Product Launch Development

Congratulations. You are getting ready to launch a new product, service, or even your entire company.

The typical product or company launch has a lot of moving parts. Let us help you by figuring out exactly what you need to be successful.

We’ve got experience you can lean on and a process and methodology that makes sense.

We start by looking at your product, who will buy it first, and then go out and talk with potential customers to create buyer personas. This work becomes the basis of a short, actionable plan that defines exactly what you need to do to generate buzz and early acceptance in your market.

Our work here is both strategic (planning and defining what we need to do to hit your business objective) and tactical (creating content, landing pages, call-to-action graphics and other largely digital deliverables).

• Product Launch Plan or Product Intro Plan
• Buyer Personas
• Marketing Funnel Definition
• Message Architecture
• Content Marketing Plan
• Seeding / Beta Plan
• Strategic Pricing Recommendation

• Pricing for Ongoing Marketing Packages
• Pricing for Website Design