Compelling, relevant content is a proven way to drive leads and new customer acquisition, delivering more qualified leads than similar spending on advertising and other forms of outbound marketing (Source: Hubspot – State of Inbound Marketing – 2012). Great content is also worth sharing. Which means you can blog about it, put it in a Facebook, LinkedIn or Twitter update, and watch as other people share your link with their social network.
Of course, not all content works the same way. Some content, like video, touches people’s heart strings more directly. Other content, such as infographics, has much greater potential to go viral and is worth developing for that reason. Still other types of content —webinars, eBooks and whitepapers — help to educate your prospect and can establishing you as a category leader.
We can help you figure out what kind of content you need and how to make that content more relevant and compelling for your prospect based on their unique wants and needs, touch points, as well as the specifics of the purchase decision process.
- Ebooks which are whitepapers re-invented for a post-literate age
- Motion Graphics
Check out our most recent eBook for our client Content Rules