Content Strategy defines not just what content you will develop but most importantly why you need that content.
The type of content you need is based on your customer, their unique wants and needs, touch points, as well as the specifics of the purchase decision process. To guide us in our strategic thinking we typically create buyer personas and spend time defining the marketing funnel for your product or service. Content Maps are also useful to show you how the content we are recommending will move your buyer through the various steps in the buying cycle.
Together, this work helps us identify the content you need that will make a difference for your brand and the business outcomes that are tied to revenue.
- Content Audit
- Competitive Audit
- Buyer Persona Development
- Marketing Funnel Definition
- Content Map
- Editorial Calendar