FROM TRADE TO RETAIL
Many clients come to us with a problem of getting found, a problem many designers face. DZINE doesn’t have that problem within the trade but they did have difficulty competing against other showrooms selling similar products to the public. So how does the leading showroom of clean line modern furniture attract the buyers attention? Unique content and a great shopping experience.
Through a series of promotions, content marketing, and event marketing surrounding a new Flos lighting contract and window display, we helped DZINE retain their stronghold to the trade and provide an exciting experience for new retail customers.