Rebranding a 17-Year-Old Company for Greater Success Online
Oak Hill Corporation had been doing business for 17 years, providing tech writers on contract. The company was successful when we started with them; the goal was to take the business to the next level and start addressing the global marketplace.
To position the company for future growth, we rebranded the company “Content Rules”, created a new website, unified the company’s presence in social media, and created an ongoing email newsletter to remain top-of-mind with existing customers and set up a platform for lead nurturing.
Leads are up from an average of 1 per month to over 100 per month.
Traffic at the company’s website is up by 400x.
The company’s founder – Val Swisher – is a recognized thought-leader on content development and global readiness and a frequent speaker at conferences on these topics.
Video on Global Readiness