Inbound Marketing focuses on making sure that customers and prospects can find you online, largely by creating visibility for you in search and in social media. This is visibility you earn by providing content that potential customers find valuable … versus outbound marketing which relies on advertising and other forms of visibility you beg, borrow, or bug your way into.

There are three main components to any inbound-marketing campaign:

• Get Found

  Put quality, search-friendly content at the heart of your marketing campaigns. Don’t limit the conversation to your website alone. Use social media and distribute your brand at the right points of conversation to help you get found by more people and build a larger audience for your products and services over time.

• Convert

  Convert more visitors to sales leads and convert more sales leads into customers using lead generation and lead nurturing best practices.

• Optimize

  Optimize your website, landing pages and lead nurturing campaigns to maximize conversion rates and increase sales.