Content Marketing Defined
Very simply, when you put relevant and compelling content “out there” on the web, be it on your website, on a blogger’s site, or as editorial content, that content reaches your target where they spend time online. And in all likelihood your potential customer is NOT spending time on your site.
Studies show that people spend 6-10 hours online each day, most of it spent on social media and on the handful of sites that meet their special interests. Which makes marketing “beyond the website” an imperative. Which is what content marketing is all about. Content marketing puts the right content at the right time for the prospect, based on where they are in the sales cycle. Content Marketing is a proven way to generate more leads and accelerate sales.