Blog
Category: Website Design
When Bad Websites Happen to Good Companies It Can Be Costly
On 22, Mar 2013 | In Blog, Designer Marketing 101, Web Strategy, Website Design | By Marcia K
We’re not in the rescue and recovery business. It only seems like we are. Recently some friends of ours who own a large and important interior design firm got in touch. They were contacting us to let us know about the launch of their new website – something which had been a year (!) in the making. We wanted to be very excited about their brand new website. But our excitement was tempered by the fact that the website fell down in 8 different areas when it came to supporting their business needs: The site runs 100+ pages but since many of the pages end in old-fashioned query strings that start with a question mark, …
Adaptive vs. Responsive Design
On 21, Aug 2012 | In Blog, Mobile, Web Strategy, Website Design | By Marcia K
Tomato Tomato. Really the two things are very similar. But we do get asked about the differences between these two terms. Both are terms that refer to adapting your design to fit the specific constraints of a mobile device / mobile browser. They come from different people and you can read about what the different people thing here (Aaron Gustafson – father of adaptive design), here (Ethan Marcotte, who coined the term responsive design), and a nicely nuanced piece here on Quora and a much weaker response posted on LinkedIn Answers. [Note to self: don't forget about Quora when looking for sites to attract prospects to my clients' websites!] In any event, the hallmarks of …
Working with a new client … Wealthfront
On 25, May 2012 | In Agency, Website Design | By Marcia K
We’ve been engaged to help them make redesign their blog. Wealthfront positions itself as the Financial Advisor to Silicon Valley. Wealthfront manages an online investment account that is fully diversified and rebalanced for you, at a fraction of the cost of those Wall Street guys. They do the work for you — so you can live your life. Both the service and the blog are great. The Company’s Value Proposition Before Wealthfront, if you wanted to invest in the stock market, experts would advise you to go into no-load or low-load (these are fee structures) mutual funds or index funds (funds that go up and down as much as a the overall market.) The notion …
Nice to get recognized for our work
On 29, Nov 2011 | In Branding, Leadership, Website Design | By Marcia K
Source: Jaw Drop Cooler Co Generally, we like to think the work we do for clients performs well and looks great. But great looks are – for us – always secondary to making sure the site performs well in terms of getting found, its conversion value, and optimization, the three things of importance to anyone who cares about generating leads, demand, and knows about inbound marketing. But yes… recognition is always nice. So it was very(!) nice to learn that the website and branding we did for our client Content Rules, the global content experts, was featured as one of the top 50 “jaw dropping” WordPress blogs by Kevin Leary. This was a collaborative effort …
15
Jul
2011
In Articles
How To
SEO (Findability | Search Visibility)
Web Strategy
Website Design
By Marcia K
Quick and Dirty Guide to Evaluating Web Creative
On 15, Jul 2011 | In Articles, How To, SEO (Findability | Search Visibility), Web Strategy, Website Design | By Marcia K
Source: Quick & Dirty Records A lot of people don’t know how to evaluate web creative, so here’s a quick and dirty guide. Before You Begin First of all, go back and read the creative brief with a highlighter. Highlight the communication objectives and what the brand is all about. Put the highlighted portion of the brief to the right of your computer (assuming you are right handed). Now look at the comp. Comp stands for “comprehensive” – meaning all the copy and artwork is supposed to be in the right place in the layout … but not necessarily all the copy and artwork will be final. In fact, with a web design at the …
