Blog
Category: Mobile
6 Steps To Mobile Optimization for B2B Marketers
On 02, May 2013 | In Mobile, Uncategorized | By Marcia K
Often we hear that responsive design and mobile optimization in general is a must do for B2C marketers but unnecessary for B2B marketers. The thinking goes something like this: people buying for business purposes, as opposed to shopping for themselves, mainly search out products and services during work hours, when they have a desktop computer at hand. This is dead wrong. In fact, we are finding that the use of smartphones and tablets is actually changing when people convert. It use to be that most of conversions came in from 9 to 5. Now we find that with 40% of traffic coming from mobile phones, more conversions are happening at 8PM and later. Smartphones have …
Are People Who Use Smartphones Also Smarter, Better Looking, With Brighter Breath and Better Sex Lives?
On 04, Mar 2013 | In Blog, Market Research, Mobile | By Marcia K
Well, the answer to that question is yes, probably — kidding and kidding. Now that I have your attention. Here’s how to go about answering this question. Look at this data from the Pew Internet Study: What you’ll see is that 87% of the population uses a phone and 45% uses a smartphone. Divide the numbers presented in each column by 87 and 45 (in each respective column) and then multiple by 100. You are looking for numbers that are below 80 are above 120 – which is a common sense way of looking for skews in the data. Here’s what the data tells us – we think: People who use smart phones are younger, …
Mobile Content Marketing Weekly Round-Up: Google Revamps AdWords, The 10 Most Innovative Mobile Companies, and More
On 15, Feb 2013 | In Blog, Mobile, Mobile Content Marketing | By Bill Godwin
With the launch of Google’s new AdWords, the tech juggernaut is unifying the desktop, tablet and smartphone platforms to streamline campaign management and ultimately increase cost-per-click rates in their mobile offering. Read More About Google’s Revamped AdWords While any of Fast Company’s Top 10 Most Innovative Mobile Companies are worthy of notice, Kiip (coming in at #3) is looking to change the way brands interact with consumers through the use of awards. Rewards can be tangible, like a reward card at Starbucks, or virtual, like points or currency. Check Out The Complete List of Fast Company’s Top 10 Most Innovative Mobile Companies In a February 6, 2013 report, Verve Mobile found that mobile advertising campaigns …
Responsive Design: What Could Go Wrong? Well, alot.
Responsive design sounds like a cure for everything that ails your website, right? I mean, all you need is one code base to program your website to fit itself on whatever screen — whether a 27” monitor or 3.5” smartphone — a particular visitor is using, thereby negating the need for a separate mobile site. We are big advocates of responsive design. But we do see some people using responsive design badly. Studies show that as much as 30-40% of visitors will come to your website from mobile phones and tablets in 2013. These numbers make it imperative that you make sure your website shows up well on the top 3 screens: desktop, mobile, tablet. …
Mobile Marketing Weekly Round-Up: Facebook’s Mobile First Strategy, Apple Beats Samsung Again, and More
On 08, Feb 2013 | In Blog, Gadgets, Mobile, Mobile Content Marketing, Technology / Tools | By Bill Godwin
With 23% of their revenue coming from mobile advertising and daily mobile users outnumbering Web for the first time, Facebook will undoubtedly continue to focus on mobile. As Chantal Tode stated in Mobile Marketer Daily, “Since mobile users are typically in a different mindset than desktop users, it is key that marketers create different strategies, one way for marketers to ensure their mobile Facebook campaigns are effective is to create separate, unique mobile strategies.” See more of Chantal Tode’s take on Facebook’s mobile efforts in her latest video on YouTube. Read More About Facebook’s Mobile First Strategy With the help of the iPhone 5 release, Apple shipped 17.7 million units in Q4, 2012 to swipe …
Mobile Marketing Weekly Round-Up: What Matters in Mobile Content Marketing
On 30, Jan 2013 | In Blog, Mobile, Mobile Content Marketing | By Bill Godwin
Retailers Must Optimize their Sites for Mobile Browsing, Registration & Payment A new report published by Juniper research estimates that retailers will spend $55 billion annually by 2015. The report, Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017 notes that mobile optimization is key. According to Dr. Windsor Holden, the report author, “If you are using mobile advertising for consumer acquisition, you need to push users to a site with which they can comfortably interact; retailers that fail to respond to consumer demand will fall behind.” Read More on Mobile Marketing Spending Mobile Must Be Integrated Into Your Marketing Campaign As reported by Rhythm New Media’s CEO, Ujjal Kohli, at the Mobile …
Growing Reasons to Use Facebook for Mobile – But Measure Conversion Twice!
On 11, Jan 2013 | In Blog, Mobile | By Bill Godwin
A study by AdParlor showing growing reasons to use Facebook for mobile advertising: 15x clickthrough versus the desktop web clicks 30% cheaper on mobile CVR (conversion rate) is 16% lower than online, likely reduced by optimization Entertainment vertical shows highest CTR on mobile Android has a 62% higher CTR than the iPhone & Blackberry Fans coming from mobile comment 22% more and like posts 63% more BUT Fans coming from non-mobile drive 6-8x more engagement. Bottom line: Facebook ads on mobile may be worth testing but makes sure you measure results all the way through to return on investment. Measuring on click through results alone or conversion rates alone may give you a distorted view …
3 Dictation-to-Text Apps to Increase Content Creation
If you’re a content creator, you know the importance of blogging – and blogging often. But sometimes sitting down to that blank computer screen, with that big, white, empty document staring you down can be daunting. This can obviously slow down your content creation schedule as you sit in front of that blank screen with that great idea in your head that you just can’t put into written words. For some people, speaking is more intuitive than writing; it allows for a more natural flow of thoughts and ideas. Instead of getting bogged down in the act of writing, why not try dictating your ideas for you new piece of content? This is where dictation-to-text …
The Importance of All 4 Screens
On 12, Sep 2012 | In Blog, Mobile, Trends / Demographics | By Marcia K
(Image via Social Media Today) A client recently told me they didn’t need responsive design, thank you, because <10% of their traffic came to them courtesy of smart phones. I took a big breath and told my client – with respect – that they were dead wrong. Validation comes from this study from Google which proves that browsing behavior happens across multiple devices. Responsive design is our single best tool to address this fact. Here’s the study specifics which stresses the importance of Context. Forget second screen behaviour – a study from Google in the US shows audiences splintering across four connected screens to consume digital content, with context deciding which screen fits best. Smartphones, …
Adaptive vs. Responsive Design
On 21, Aug 2012 | In Blog, Mobile, Web Strategy, Website Design | By Marcia K
Tomato Tomato. Really the two things are very similar. But we do get asked about the differences between these two terms. Both are terms that refer to adapting your design to fit the specific constraints of a mobile device / mobile browser. They come from different people and you can read about what the different people thing here (Aaron Gustafson – father of adaptive design), here (Ethan Marcotte, who coined the term responsive design), and a nicely nuanced piece here on Quora and a much weaker response posted on LinkedIn Answers. [Note to self: don't forget about Quora when looking for sites to attract prospects to my clients' websites!] In any event, the hallmarks of …
