Blog
Category: Marketing Analytics
Marketing Dashboards and Causal Modeling
On 07, Oct 2004 | In Articles, Marketing Analytics | By Marcia K
“Hot Topics” Talk As presented at the American Marketing Association in October 2004
Choice Modeling
On 16, Feb 2004 | In Articles, Marketing Analytics, Marketing Strategy | By Marcia K
Today’s business environment sometimes feels much like a reality TV show. The stakes are high, the contestants are mostly good looking, amazingly fit, and overqualified for the tasks thrown at them. Part of the allure of watching a reality TV show is the knowledge that the majority of the contestants will fail and fail miserably. This kind of thing has been fun to watch for centuries, and leaves the rest of us feeling much better about our prospects in the morning. Watching a train wreck happen makes for good television but is hardly a business strategy. Yet many companies facing low or no growth in their core markets seem stuck in do nothing mode. A …
