A new and very cool client I can’t (yet) announce brought this to our attention. We love all things Unbounce.
Category B2B Marketing
Even experienced B2B marketers are finding the rapid shift to online/digital/website/inbound marketing (pick your favourite acronym – we prefer the term “Inbound Marketing”) challenging. Buyer behavior is rapidly shifting and B2B marketing campaigns need to adapt to catch up. There is no time to waste. Delay and your competitors will eat you alive. Managing The
Recently, Hubspot picked up on this copy line to define their newest product offering … Hubspot3 which adds contextual marketing + advanced personalization to this product, which we and our clients use to generate leads and nurture them until they are ready to buy – at which point we hand off the lead to sales
Content Marketing is an art while Inbound Marketing is more of the science. Put the two things together and exponential results are possible. Here are 15 great statistics courtesy of Hubspot and Optify that highlight how and why content marketing + inbound marketing are so effective. Cost effective lead generation Inbound leads cost per lead
Guest Post I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered. Recent research findings from