Closed-loop Marketing System

A system that enables you to understand how a particular customer responds to your marketing initiative. The hallmark of these systems is the ability for the customer to respond via whatever mechanism they prefer: by clicking through to a special landing page online, by calling an 800# or the equivalent, or by filling out a response card and mailing it to your company. Once the customer responds, systems at your company should give you the ability to track where that customer is in the sales pipeline.

Here is a top-down view of a typical system.