Cost per Order

cpo

This metric measures the efficiency of a given program when it comes to delivering orders of your product or service.

Best Practice
The cost per order (CPO) isn’t the best metric to use when comparing the results of different campaigns. Why? Because CPO does not differentiate between the size of the order. ROI is a much better measure as it gets to both effectiveness and efficiency in one number.

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Related posts:

  1. Cost per New Customer Acquired
  2. Cost per Prospect (Unqualified)
  3. Cost per Lead (Qualified)
  4. The shift is growing — from cost productivity to revenue productivity

Related posts:

  1. Cost per New Customer Acquired
  2. Cost per Prospect (Unqualified)
  3. Cost per Lead (Qualified)
  4. The shift is growing — from cost productivity to revenue productivity
 
May 5, 2004 · Shortlink: http://openmk.co/1y
In category: metrics
 
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