Cost per New Customer Acquired

cnca

This metric measures the efficiency of a given campaign when it comes to delivering new customers. Note that this metric assumes you have a way to attribute new customers acquired back to specific campaigns using match back or via some form of a closed-loop marketing system.

Best Practice
Most companies spend more on customer acquisition than they see in initial revenue. Knowing how much you are spending on new customer acquisition can be critical to your profitability.

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Related posts:

  1. The shift is growing — from cost productivity to revenue productivity
  2. Customer Franchise
  3. Cost per Prospect (Unqualified)
  4. Cost per Lead (Qualified)
  5. Return on Investment (ROI)

Related posts:

  1. The shift is growing — from cost productivity to revenue productivity
  2. Customer Franchise
  3. Cost per Prospect (Unqualified)
  4. Cost per Lead (Qualified)
  5. Return on Investment (ROI)
 
Apr 21, 2004 · Shortlink: http://openmk.co/H
In category: metrics
 
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