Interesting WOM Study

A very interesting study stumbled upon while reading the NYU PR graduate school blog

Surprisingly, the study found that less than 40% of consumers use e-mail to make recommendations to others, including via personal e-mail (37%), by e-mail forwarding (32%) or through mass e-mails (12%). While slightly higher percentages of Influentials use e-mail (personal e-mail 53%, e-mail forwarding 39% and mass e-mails 18%), face-to-face communication still far outweighs this medium.

Guy Kawasaki’s Blog July 06

Sharing is nice. Please share with a friend or colleague.

Jul 9, 2006 · Comment · Shortlink: http://openmk.co/4J
In category: marketing strategy

PREVIOUS POST — What's stopping mobile content from taking off?

NEXT POST — Mobile Marketing

Add your comment

Get in Touch

By Email - getleads
On Twitter - as openmk
On Flickr - online portfolio as openmk
On LinkedIn - as marciak
On Skype - marcia.kadanoff
RSS

Show Tweets @openmk

Very excited to be moving to 156 2nd Street at Howard - effective Feb 15. We'll be picking up 3 offices at #WeWork in San Francisco's FiDi. 19 hours ago
RT @RobertRosenthal: B2B marketers can track $ from social media. But they mustn't aim for perfection. Just enough data to make good dec ... 2012/02/04
RT @heidicohen: It's Time to Ditch StumbleUpon for Pinterest by @aliciaeler http://t.co/jGbjOa2V via @RWW 2012/02/04

Open Marketing - at the intersection of content marketing + inbound marketing

Interesting WOM Study

Add your comment

Get in Touch

Recent Posts

Show Tweets @openmk