RFM

Stands for “Recency, Frequency, Monetary value.” A term used in database marketing to score all customers and then determine how to mail to them based on the resulting score. See this article in our Thought Leadership section for more details.

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Business blogs cause a stir

Business blogs cause a stir

May 6, 2005 · Shortlink: http://openmk.co/8d
In category: glossary

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