Match Back
Process of taking a list of names targeted in a particular campaign and using database marketing tools to match that list to transactional data that tells you whether the target ended up making a purchase. Considered the “gold standard” in attributing sales back to customers and prospects reached in a targeted campaign. If match back cannot be used, an alternative is statistical attribution.
The latest match back tools are detailed in this article from Catalog Age.
Sharing is nice. Please share with a friend or colleague.Related posts:
Related posts:
NEXT POST — Statistical attribution
