Demand Chain
The Gartner Group defines this as
- “a business strategy that involves the synchronization of demand and supply through customer and partner collaboration across multiple customer and supply chains.”
Demand chain management has three primary components:
- Ecommerce applications
- Customer relationship management (CRM)
- Marketing automation
What these technologies have in common is a focus on the customer and how to increasing the efficiency of the company and its customer-facing business processes. The idea here is that the customer controls the demand chain much as the company controls the supply chain.
See also Collaborative Commerce elsewhere in the glossary.
Related Links
- The customer drives the Demand Chain
- Demand Chain Aims For Efficiency
- Filling the Demand Chain: Technology for real collaboration
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Related posts:
- Smart Tags to drive supply chain
- Co-Creating the Value Chain
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- Forget the frills solid principles predict success
Related posts:
- Smart Tags to drive supply chain
- Co-Creating the Value Chain
- To succeed, discover where it hurts
- Forget the frills solid principles predict success
NEXT POST — Collaborative Commerce
