Customer Marketing

The art and science of persuading customers to buy from you once and again.  Successful customer marketing depends on three key strategies:  acquisition, retention, and migrating customers through a product portfolio.    At your company, the customer marketing function may be called direct, database, one-to-one, loyalty, or LTV marketing. 

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Related posts:

  1. Direct Marketing books
  2. Customer Avoidance
  3. Using Customer Valuation to determine your contact strategy
  4. Make data the starting point of your loyalty program
  5. Hallmarks of Customer Franchise

Related posts:

  1. Direct Marketing books
  2. Customer Avoidance
  3. Using Customer Valuation to determine your contact strategy
  4. Make data the starting point of your loyalty program
  5. Hallmarks of Customer Franchise
 
Feb 15, 2006 · Shortlink: http://openmk.co/7U
In category: glossary
 
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