Collaborative Commerce

A technology that is getting a lot of attention.  Defined as the

“the ability to automate and improve the interaction with your trading partners (distributors, agents, dealers brokers retailers, etc) and consumers of your products. This can include order processing, transaction, inventory and shipping, as well as market information, trends, promotions, direct marketing, etc. It standardizes and automates repetitive sales and marketing tasks, and then provides the ability to scale so that your marketing and sales teams can do more—better, faster and cheaper than traditional methods. Essentially, collaborative commerce streamlines all operations that directly serve the customer.” 

  Line 56 (Sept. 03)

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