Call to Action

The part of your direct marketing piece where you ask the prospect to take specific action.  For example, Dell asks prospect to “call, click, or go online.”  The call-to-action should include an 800# or the equivalent plus an URL. 

Sharing is nice. Please share with a friend or colleague.

Related posts:

  1. What Matters Most – in Driving Response
  2. With customer acquisition … a great offer
  3. Missing in Action: Men 18-34 year old men
  4. Sharing 101

Related posts:

  1. What Matters Most – in Driving Response
  2. With customer acquisition … a great offer
  3. Missing in Action: Men 18-34 year old men
  4. Sharing 101
 
May 5, 2004 · Shortlink: http://openmk.co/4B
In category: glossary
 
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